KERN1 X LES COYOTES DE PARIS
LCDP x KERN1 is a collaboration between two Netherlands based companies that found common ground in their belief of thoughtful dressing. Les Coyotes de Paris is an emerging design studio for womenswear that is characterised by re-invented iconic shapes, twisted into modern silhouettes. While KERN1 is an online store that focusses on collecting and selling authentic pre-owned Chanel jackets. Both brands were brought together in a story that express that well-designed clothes, with attention for cuts, fabric and quality, are made to last and easy to combine.
The Chanel jacket is a garment that was designed over 50 years ago and still is relevant in the modern world of fashion. The jackets are as wanted now, as when Coco Chanel introduced them. Her designs combine classic silhouettes with perfect tailoring and are completed in high-quality fabrics. The outcome is a timeless piece of clothing. LCDP works with the same core values, when designing for the modern woman, to create a purposeful wardrobe with items that are anything but disposable. A match was easily made between both brands that seek for a more thoughtful approach to everyday dressing. Unsurprisingly the clothes also perfectly blended into three exciting outfits.
To ask the Belgian Lies Muys, owner of photography agency Initials LA, to model LCDP x KERN1 was a logical next step. Lies is a woman who knows which clothes suit her and what she feels comfortable in. By picking up a piece of clothing and looking at its shape, she knows if it will look good on her. She has been slowly building her wardrobe over the years with high-quality pieces that complement one another and work well in any combination.
Both LCDP and KERN1 relate to this way of dressing and focus on bringing clothes that withstand the test of time. Items that continuously please their wearers for many years to come.